Hello Readers - No, I haven't abandoned the hobby, but a new job and generally not doing much modelling or railway-related activities throughout the summer have tended to keep me away from the blog... Anyway, we're back - my dad Keith has previously contributed material to the blog, and I've figured out how to add him as an author so he will now contribute original material to the blog. Additionally, I'm slowly getting back into the hobby during the "indoor" months and should have some more modelling material to share over the next few weeks. Tonight's post is from my dad, on the remarkable similarities between the Canadian National Railway & New Haven Railroad diesel locomotive paint schemes of the 1960's, in particular as applied their SW1200's.
Cheers,
Peter.
Background information on the Canadian National half of the story came in large part from Lorne Perry. Perhaps a name familiar to some, Lorne worked for many years at CN in Public Relations, retiring in 1992. Most generously he provided a wealth of information and insight on the rebranding effort the railway undertook in the late 1950’s.
As has been very well documented over the years, the 1950’s were a decade of tremendous upheaval and change for the railway industry on many fronts. As steam power was eschewed and diesel electric propulsion embraced, a number of railways sought to re-brand themselves and adopt a modern, contemporary image.
As has been very well documented over the years, the 1950’s were a decade of tremendous upheaval and change for the railway industry on many fronts. As steam power was eschewed and diesel electric propulsion embraced, a number of railways sought to re-brand themselves and adopt a modern, contemporary image.
Two very different railways employed surprisingly
parallel strategies to achieve remarkably similar results, in order; the New
Haven Railroad and Canadian National Railways.
The New York, New Haven and Hartford Railroad,
under the leadership of newly minted president Patrick B. McGinnis, was first
out of the gate. Following the remodeling of its corporate offices in Grand Central
Terminal in early 1954, McGinnis contracted the NYC based firm Knoll Associates
to redesign the road's overall corporate image. McGinnis wanted to distance the
line from what he perceived to be an old fashioned and overly elaborate NYNHH
moniker and instead offer the world a flashy and modern-day image. Knoll
assigned the task to Herbert Matter, an up and coming Swiss
photographer-designer. Matter had become known for his bold, succinct graphics
and he seized upon a much simplified ‘NH’ emblem for the railroad. Employing a daring,
large scale Expanded Egyptian font was the stroke of genius. Colour wise, it
was out with the stodgy, somber greens, yellows and grays, replaced by black,
orange and white.
Design wise, the new passenger locomotive scheme
featured a geometric pattern, for the most part, unrelated to the shape of the
locomotive. Gone were the large swooping curves and pinstripes previously
popular for use in colour separation on the road’s Alco DL-109’s. As applied to
freight locomotives, Matter crafted a very utilitarian pattern using changes in
orientation to vary colour; black sides, orange ends. Large white NH initials
were applied boldly to the sides. A handful of switcher/road switcher
alternative schemes were also generated. Following publication in the annual
report, what would become known as the 'McGinnis' scheme debuted on GE Erie built
EP-5 No. 370 in late 1954. Freight unit wise, the McGinnis scheme first
appeared on EMD SW1200 No. 640 in early 1956. No. 640 was also the first EMD
unit on New Haven, virtually an all Alco/FM entity previously. While the NH was
long ago folded into Penn Central/ConRail, the McGinnis scheme has proven to be
incredibly durable. Following rejuvenation on Connecticut Department of
Transport (CDOT) FL9's the scheme has been applied to all state funded motive
power including newly built BL20GH commuter locomotives supplied by Brookville
Locomotive. Mr. Matter's handiwork, now some sixty years on, certainly confirms
the adage that sound design is timeless!
In similar fashion, towards the end of the
decade, having invested in new fangled diesel power, CTC installations and
continuous welded rail technology, among other modernization efforts, Canadian National sought to rebrand itself and
embarked upon a path parallel to the NH. What was known as the ‘CN Visual Redesign
Program’ began in 1959. Under the leadership of President Donald Gordon the then
multifaceted (railway/telegraph/hotel/express/marine ferry) corporation would
look beyond the 49th parallel and engage the small Manhattan based
firm James Valkus Inc. to accomplish the monumental task. To recognize the
crown corporation status, i.e. government ownership, the agreement with Valkus stipulated
that a Canadian designer was to be involved. Further to a series of interviews,
Toronto based Allan Fleming was selected and the two set about their task. As
is well known, the outcome was the infamous ‘Wet Noodle’ or ‘Lazy Three’ symbol.
Perhaps not as well-known is the fact that the design was very much a
collaborative effort between Valkus and Flemming. Acknowledging the Canadian
component, Flemming was publically given full credit. However, much credit goes
to Valkus for placing the new symbol on a grid pattern facilitating easy
scaling; from letter head size to the forty foot moniker on CN’s Montreal
Headquarters.
Colour-wise, some five years beyond the New
Haven metamorphosis Valkus and Fleming would certainly have been aware of the colourful
black/orange/white combination. While seemingly copycat, the CN scheme is
actually black, ’CN orange’ and off white. The off white or light grey was
chosen so as to acknowledge the dirt filled operating environment and so as to not
have a freshly painted locomotive immediately appear ‘grubby’.
Following somewhat prolonged internal review
and approval the ‘Visual Redesign Program’ scheme debuted in January of 1961,
and as they say, ‘The rest is History!’
See https://www.cn.ca/en/Stories/20170609-allan-fleming?redirect
and https://en.wikipedia.org/wiki/Allan_Fleming
for additional information.
- Keith.
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